Beauty B Corps Form Coalition to Improve Social and Environmental Practises of the Beauty Industry and Raise Public Awareness of Connecting Beauty with Responsibility


Twenty seven leading Certified B Corporations across eight countries and three continents have formed a new coalition
seeking to improve the sustainability standards of the beauty industry by creating the B Corp Beauty Coalition. The
coalition’s mission is to enable collaboration and exchange between companies; identify and share better practices,
implement improvement actions and publish their outcomes; help beauty customers more easily navigate the
category; and to influence the beauty industry to trigger broader changes which can ultimately improve its social and
environmental footprint. The coalition’s vision is to deliver ‘beauty for good’.

“As Certified B Corporations meeting the highest standards of social and environmental impact, we have become
increasingly uncomfortable with the social and environmental footprint of the beauty industry and concluded our
respective solo efforts to enable positive change can be enhanced through a partnership of mutual commitment.
So, we have decided to form a coalition to leverage our combined strengths and deliver tangible benefits to beauty
customers, communities, and the planet we share” explains Davide Bollati, President of Davines, founding member of
the B Corp Beauty Coalition.

“Specifically, we commit to invest our time and efforts to improve four key issues that affect everyone and everything:
ingredient sourcing and sustainability; greener logistics; packaging responsibility; consistent and clear external
messaging that customers can understand and trust. Work has already started, and we will be welcoming more
certified B Corps to add their talent and contribution as we gather momentum.” adds Shaun Russell, founder of
Skandinavisk, and a co-founding member of the B Corp Beauty Coalition.
Kim Coupounas, Global Ambassador for B Lab, the non-profit organisation behind the B Corporation certification
method, says: “It is so heartening to see these visionary B Corps joining forces to create the B Corp Beauty Coalition
and to share their knowledge and best practices with one another and the world. With the business sector uniquely
culpable for much of the negative impacts of climate change and the systemic inequities we face today, this kind
of pre-competitive industry-wide collaboration is needed now more than ever. The work of the Coalition is going to
greatly accelerate the beauty and personal care industry’s – and our economy’s – shift to a just, regenerative, zero
carbon future.”

Katie Hill, Executive Director for B Lab Europe added: “The B Corp Beauty Coalition brings together B Corps from
all across the globe in the beauty and cosmetics industries to tackle common challenges, such as responsible
packaging and green supply chains. Yet this work has relevance and reach for well beyond their own industry, as it
fundamentally addresses the broader purpose of businesses to tackle complex issues. B Lab Europe sees this proactive
leadership of the individuals in B Corps as paving the way for many others in different industries to follow suit:
Indeed, the B Corp movement is built on the premise that changing the way business operates to benefit people and
planet is achievable when working together!”
To read the B Corp Beauty Coalition manifesto and to learn more about its members represented below, please visit:


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